Why Microsoft's Zune Is Going To Be Another Money Losing Venture.
Thursday July 27, 2006 | Permalink
Microsoft is said to be working on an iPod killer. As someone who's been working in the computer industry, primarily supporting Windows machines, for the past 20 years, I highly doubt Microsoft have any clue how to build a consumer device. The reason the XBox is doing well, contrary to its financials, is because Microsoft is packaging something people actually want. Surprising, I know. Despite what I think is a fluke (the XBox), Microsoft has never, and will never, understand the consumer the way Apple does. All Microsoft care about is controlling a technology and then licensing it to other players. This way they can keep control of that particular industry as they have for the past couple decades. Sit in front of a PC and you still have to deal with DLL-hell and other crap. The boys at Metroxing have a great article on it.
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