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Hitachi 42HDS69 UltraVision Cineform. 42" 768p high-definition display capable of displaying up to 281 trillion colors. Hitachi's PictureMaster HD III video processor analyzes the incoming signal and processes each video frame for the best possible image.


Sound and Vision Mag.com - October 2006: On the Hitachi 42HDS69, David Katzmaier says ".. Its sharp, colorful picture is impressive despite the minor issues I detected, and I really liked its many options for adjusting the image."

ConsumerReports.org - June 2006: On the Hitachi 42HDS69, Consumer Reports says: ".. Judging by our initial tests, the 42HDS69 appears to be among the better plasma TVs available, though it's not the best we've seen.".

Home Theater Mag.com - September 2006: On the Hitachi 42HDS69, Shane Buettner reports: ".. While it doesn't do the full 1920 across, this plasma does offer full 1080-pixel resolution in the crucial vertical direction, eliminating the need for any vertical downconversion with 1920x1080 HD signals."

HITACHI HIGHLIGHTS NEXT-GENERATION PLASMA TECHNOLOGY IN NATIONAL "POWER UNLEASHED" ADVERTISING CAMPAIGN
-- Integrated Broadcast, Print and Online Campaign Debuts World's Highest Resolution 42-Inch Plasma Display --

SAN DIEGO, Calif. - August 14, 2006 - The Ubiquitous Platform Systems Division of Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE: HIT), www.hitachi.us/tv, today launched its "Power Unleashed" integrated national advertising campaign, spotlighting Hitachi's best-in-class original technologies, unmatched realistic home theater experience and the world's highest resolution 42-inch plasma HDTV. World renowned film director Jean-Paul Goude featured a magnificent white leopard throughout the integrated broadcast, print and online campaign to highlight Hitachi's rich, realistic picture quality and lifelike image reproduction.

Hitachi's "Power Unleashed" Plasma HDTV advertising campaign was designed to increase brand awareness and emphasize Hitachi's exclusive technologies through advertising appearances across cable television, print and online media, running nationally between August 2006 and February 2007. Combining sophisticated, aesthetically pleasing designs with next-generation plasma technology, Hitachi's 2006 plasma HDTV line-up includes the world's first 42-inch 1080 plasma panel and 55-inch models that produce deeper, richer colors and sharper images than previous plasma displays. "We designed this campaign to illustrate how Hitachi's exclusive next-generation plasma technologies allow consumers to experience realistic HDTV digital signals with the highest possible clarity for the absolute best home theater viewing experience," said Daniel Lee, marketing vice president, Hitachi America, Ltd., Ubiquitous Platform Systems, Consumer Group. "All of Hitachi's new plasma displays utilize advanced proprietary technologies developed as a result of Hitachi's substantial investments into its core plasma capability, the end result of which is the most realistic image reproduction and best picture quality possible in your home theater."

2006 Plasma HDTV Product Line Hitachi's new plasma high-definition televisions feature 42- and 55-inch screen sizes and exclusive technologies that produce razor sharp images and deep, rich colors. Hitachi's 42-inch models introduce 1080 vertical lines of resolution to the 42-inch plasma screen size for the first time. This original Hitachi plasma technology creates a line for vertical line match with the dominant 1080i HDTV format. The 55- inch models use similar proprietary technologies that produce more active picture area and a brighter picture.

Hitachi's 2006 UltraVision® models include industry leading connectivity with 3 HDMI and 3 component inputs for compatibility with today's digital sources. The company's PictureMaster® HD III video processing technology features third-generation 1080p processing and new histogram processing for enhanced contrast, sharpness, and color for a clearer, sharper picture. This year's Hitachi plasma models also have extended color capabilities to reproduce the purest reds, greens and blues.

UltraVision® HDS69 Plasma HDTV Series Hitachi's HDS69 displays are framed by slim aluminum trim and silver side speakers that present the impression that the television is machined from a solid block of aluminum. Both the 42- and 55-inch models include the new PictureMaster® HD III processor, featuring dynamic contrast, dynamic histogram processing, maximum 16 bit/281 trillion color capability, automatic 3:2 film processing, 4 HD aspect modes, 6 SD aspect modes and split screen/picture in picture. The 42HDS69 has 1024 x 1080 resolution using Alternate Lighting of Surfaces (ALiS) panel technology that delivers more than 1.1 million pixels. The 55HDS69, with 1365 x 768 resolution and high-contrast black rib structure is designed for consumers that want big impact in a large screen plasma product.

Both HDS69 models feature the new natural color anti-reflective glass filter, pure HDTV blue and red, high-aperture pixel design, and include: three (3) HDMI® audio/video inputs; three (3) component inputs; Quick Start seamless HDTV and NTSC tuners; CableCARD® compatibility; separate day and night memory settings; six (6) speaker 36-watt audio system with simulated surround sound, bass boost and an optical digital audio output; and a manual tabletop swivel stand (optional for 55-inch display). The 42HDS69 and 55HDS69 are priced at $2,499 and $4,299, respectively.

UltraVision® CineForm® HDT79 Plasma HDTV Series The 42-inch 42HDT79 and 55-inch 55HDT79 include all of the features of the HDS69 series as well as the TV Guide On Screen® interactive programming guide. Hitachi's signature CineForm® Series distinctive design elements include black side speakers that enhance the style of the products. The consumer experience is further refined with a power swivel base that allows instant fine tuning of the viewing angle and is included with the 42-inch display and is available as an option with the 55-inch. An Illuminated Roll & Click® Remote offers a slim ergonomic design and backlit buttons for easy use. The unique rolling wheels make it easy to quickly change channels or adjust the volume. The enhanced Digital Color Management III system can store two settings – one for the photo memory card input, and one for all other video settings for true color rendering. The HDT79 series also includes adjustable color decoder, 2 IR outputs, an IR pass through and USB photo input. The 42HDT79 and 55HDT79 are priced at $2,999 and $4,799, respectively.

UltraVision® CineForm® Director's Series® HDX99 Plasma HDTV Series Hitachi's top-of-the-line UltraVision® CineForm® Director's Series® models for 2006 include the 42- inch 42HDX99 and 55-inch 55HDX99 plasma HDTVs. Both HDX99 models include all of the advanced technologies found in the HDT79 and HDS69 displays, as well as a new Deep-Black Natural Color Filter that effectively absorbs ambient room light, reducing reflections for richer blacks and vibrant colors. Featuring an exclusive high-end industrial appearance with an all black design, the HDX99 models offer film enthusiasts a special "Film Quality Image" factory setup that provides increased detail in shadows and highlights while maintaining sharp focus and minimal noise. Combined with the displays' auto color, black & white color temperature and Custom Color Temperature features, the HDX99 models deliver a new level of convenience and image customization to discerning videophiles. In addition, the HDX99 displays come with the exclusive Learning AV NET V with Simple Remote, concentrating the power of total home theater control into a small, 12-button hand-held remote. This convenient and intuitive remote fits comfortably in the palm of the hand and can command an entire home theater system. The 42HDX99 and 55HDX99 come with a two-year parts and labor warranty and are priced at $3,499 and $5,299, respectively.