Everything Sharp HDTV

Everything you wanted to know about Sharp HDTV, AQUOS and the new Quattron.

Sharp is a Japanese electronics company based in Osaka, Japan. They got their start manufacturing mechanical pencils and belt-buckles (seriously) way back in 1915.

After an earthquake destroyed the pencil business in 1923, Sharp began manufacturing the first Japanese radios, the hot technological innovation at the time. This marked Sharp's entry in the consumer electronics space.

Sharp helped drive the adoption of assembly line manufacturing in the 1920's and 1930's. The begining of the 2nd World War meant increased demand for Sharp's radio sets. Ironically, the business almost failed as the company took a difficult hit immediately following the end of WWII and the drop of the first atomic bombs. It would take the start of the Korean War in 1954 to boost sales of radio's to the US Army to pull Sharp from the brink of bankruptcy.

AQOUS and High-Def

Sharp got into the black and white cathode ray tube and television business in the mid-1950's. By 1960, the first color Sharp TV was introduced.

Near the end of the 1980's, Sharp developed the first 14" color TFT LCD panel and its first 100" LCD projector for home use.

The company entered the HDTV scene as early as 1991 when it introduced the first Sharp HDTV LCD projector. Ten years later in 2001, the company announces its premium Sharp AQUOS line of LCD TVs. AQUOS promised to deliver wide viewing angles, deeper blacks, and fast 4ms response times all in an extremely thin panel.

AQUOS was so successfull in fact that is earned Sharp numerous technical awards including an Emmy for achievements in technology & engineering.

Quattron

In 2010, the Quattron AQUOS line of Sharp HDTVs was announced. Quattron changes the game a little bit by adding a fourth pixel color to the standard RGB (red-green-blue) pixel arrangement that's been used in televisions for the past 50 years.

By adding a distinct yellow pixel (a picture element), Sharp is able to increase the range of colors (the color gamut) their LCD's are able to display. Yellows happen to be the weakest colors televisions are able to display.

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